Off-site articles work a little bit differently, in that the publishers generally push them hard for a short period of time, making them fantastic to promote sales or centering them around specific holidays or events.
Unlike Amazon Editorial Recommendations that sit at the top of search results enjoying the visibility provided by Amazon traffic, off-site publishers are generally more aggressive with their articles.
Not content to just let them sit on their sites, they often promote them by doing thing like sending out emails and push notifications on mobile to their subscribers, taking out Google ads, including your product and offer in their newsletters, as well as other promotional placements to garner traffic and sales such as placements in gift guides.
1. Traffic and sales from the publishers promotional efforts.
2. Increased product ranking on whatever platform you're driving links to. Such as Amazon, Walmart, etc., as these platforms love and reward off-site traffic being driven to them.
3. Increased authority by being published in high-traffic and high-visibility publishers.
Submit information for
product / ASIN.
prREACH starts pitching your product to a pre-vetted list of publishers.
Publishers choose product for their article.
Off-Site articles are different in comparison to Amazon Editorial Recommendations.
Unlike Amazon editorial recommendations though, the placement fee is not one-time, it’s charged for each month the article stays live and generates sales.
If the article is live, but no sales are generated, then there is no charge. The GMV is only charged when sales are generated as well.
For each product or ASIN that is published, the publisher determines how long they will keep the article live on their site and how much effort will go into the articles promotion. The article may only stay live for one month, or several months, it’s completely up to the publisher.
The primary strategy most sellers employ is to use Off-Site articles that link back to Amazon, as Amazon generally rewards this traffic very well, but Off-Site does provide the option to link to other sites such as walmart.com, shopify, etc.
If sending traffic to your own site, you’ll need to have an affiliate program set up, and we’ll then search for publishers who use the same affiliate networks. This will reduce the amount of available publishers, but it can be done and something that we’re working to develop more fully.
A great feature of Off-Site Articles is the ability to include deals and coupons with article submission requests.
Publishers like giving their subscribers and followers special offers, plus publishers will sometimes allow sellers to update the articles with new deal or sale information on a monthly basis. The publisher may not always accept and edit an existing article with a new offer though.
As with Amazon, the more attractive the product is from a sales volume standpoint, the better the odds of having a publisher pick you up. Having a great offer for their subscribers doesn’t hurt either
Many products forbidden with Amazon Editorials can be placed Off-Site. These include products like supplements, keto, etc.
These categories become very competitive as a result, so while there is a lower placement rate with Off-Site, there’s still the chance of getting published with a high authority site.
With Off-site Articles we have a lower publishing date as publishers are very niche driven and often have many products competing for publication.
$600 (Publication Fee)
17% x (Direct Attribution GMV*)
All payments applicable after article gets published.
*GMV Gross Merchandise Value means all sales commissions and / or revenue share from Off-Site Publishers Program (OPP), in any market or region and affiliate links where prREACH relationships are used.
CAN I WRITE THE ARTICLE MYSELF?
No, it’s completely written by the publisher.
CAN I SUBMIT MY SUPPLEMENT, KETO OR BEAUTY PRODUCTS?
Yes. One of the great things about Off-Site articles is that they’re not as restrictive as Amazon Editorial Recommendations, providing valuable exposure for harder to promote products.
HOW LONG DOES IT TAKE TO GET AN ARTICLE PUBLISHED?
It’s much faster to get an Off-Site article published vs Amazon Editorial Recommendations articles. We’ve seen it as fast as a week, but if you are hoping to get an article published that coincides with a timed event such as a sale or promo, it’s best to submit to us at least 2 or 3 weeks in advance.
WHAT TYPE OF REPORTING WILL I GET ONCE PUBLISHED?
Number of items purchased
Device purchased from
HOW DOES PAYMENT WORK?
You don’t pay anything unless you’re published. When you sign up and submit your product information, you’ll complete an auto pay agreement that will activate only if your article is published.
WHAT'S THE DIFFERENCE BETWEEN ONE-TIME AND CONTINUOUS SUBMISSIONS?
One-time submissions are simply any product(s) or ASIN(s) submitted to us, where we promote them for one month. Once the month is finished, the product(s) or ASIN(s) are removed from our submission spreadsheet. If you were not published, you don’t pay.
The continuous submission model is what we recommend for most sellers. With this model, we submit your product(s) or ASIN(s) and continually submit them to our publishing group each month. Sellers are able to able any promotions, deals, coupons, etc each month if they choose to do so, in order to make the article and offer more enticing to their customers.
DO I PAY ONLY ONCE FOR THE CONTINUOUS SUBMISSION OPTION?
No. Each month is “reset”, so any ASINs published in a calendar month, you’ll be charged our standard fees. If any of those same ASIN’s are published in following months (would be a new article, most likely by a different publisher), you would be charged for each ASIN again.
The reason we do this is because we have a roughly 35% publish rate. If a seller submitted 10 eligible ASINs at one time, on average we’d get 3 of them published. Some months we may have 5 or 6 of them published, other months perhaps only 1 or none.
So for a seller that submits only 1 product or ASIN, odds are that we’d only get that article published once every 3 months.
DO THE ARTICLE LINKS NEED TO GO TO AMAZON?
No, you can send buyers anywhere such as amazon, walmart, your shopify site, etc.
CAN THE ARTICLE FEATURE SPECIAL DEALS OR PROMOTIONS?
Yes! If you have a coupon code, or any type of discounts or sales event, we can add that info along with your ASIN or SKU for the publisher to consider.
WHAT ARE THE CHANCES OF GETTING PUBLISHED?
That completely depends upon the product, price, time of year, product seasonality, and a host of other factors. Currently, we estimate our publishing rate at 30-40% for Off-Site articles, but our publishing group is growing daily and we expect to increase our placement rate.